Coors Light Chillboards Case Study - 2022 2022

Description

This documentary video case study for Coors Light explores the disproportionate impact of extreme heat on low-income communities in Miami, Florida. The piece features Jane Gilbert, Chief Heat Officer for Miami-Dade County, discussing how dark rooftops and lack of canopy cover drive temperatures higher in vulnerable neighbourhoods. Produced with Carbon, ABMC, DDB Chicago, JSM Music, and Whitehouse Post - US, the film combines candid interviews with aerial footage of residential areas and documentary-style cinematography.