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Brand
Coors Light
ProjectChillboards

Coors Light Chillboards 2022

Associated creatives

DDB Chicago
DDB ChicagoProduction
DDB Chicago
DDB ChicagoAgency / Creative
HELO
HELOProduction
The Works
The WorksMusic / Sound
Whitehouse Post - UK
Whitehouse Post - UK
Carbon
CarbonPost Production / VFX

Tags

woman speakingwomanmiddle aged womanjane gilbert

Description

This video piece from the Coors Light Chillboards campaign features Jane Gilbert, Chief Heat Officer for Miami-Dade County, discussing the growing challenge of extreme urban heat. Aerial shots reveal dense residential layouts and dark apartment rooftops that absorb intense solar radiation. The segment combines documentary interviews with environmental context to highlight climate adaptation strategies.