Common Goal
Brand Identity
Brand
ProjectBrand Identity
Date
Jan 2025
Description
Common Goal’s brand identity project translates the organization’s mission of community-driven sport into a cohesive visual language. Designed by Barkas, the project utilizes motion graphics, high-contrast color blocking, and clean, bold typography to communicate across both digital and physical platforms. The visual system leans into an artistic, minimalist aesthetic, balancing lifestyle photography of diverse football settings with structured grid collages and hand-drawn icons. From stadium ribbon boards to social media mockups, the branding application prioritizes clarity and rhythmic motion design to anchor the organization’s presence in the global sports landscape.
Style
Vertical
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