Common Goal: Brand Identity

Jan 2025

Common Goal’s brand identity project, developed by graphic design studio Barkas, establishes a cohesive visual language across digital and physical applications. The project integrates minimalist typography and bold, high-contrast color blocking to represent the organization’s mission of sport for social impact. The design suite utilizes motion graphics and clean layout principles to connect diverse community-focused narratives. From dynamic typographic sequences to hand-drawn icon sets and integrated lifestyle photography, the branding spans various formats including stadium signage, social media assets, and editorial print. The aesthetic balances documentary-style sports imagery with structured graphic elements to maintain a clear and rhythmic presentation.

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