Common Goal Brand Identity 2025

Description

This dynamic video showcases the brand identity for Common Goal, featuring a sequence of bold, solid-colour rectangular cards with clean typography layered over blurred monochrome sports and movement footage. The video moves through various profiles and impact organisations, including Jürgen Klopp, Football for All Vietnam, Lotte Wubben-Moy, and Sport in Action Zambia. Each frame pairs a vibrant block colour with stark black text and a read more button. The motion design integrates clean graphic layout principles with real live-action sports backgrounds.