BrandCommon Goal
ProjectBrand Identity

Common Goal Brand Identity 2025
Associated creatives
Tags
Description
Graphic design asset displaying a grid of twelve hand-drawn purple icons for the Common Goal brand identity project by Barkas. The minimalist layout features organic, expressive illustrations including a stylized soccer ball, megaphone, sprout, rainbow, heart, shield, linked rings, and globe on a solid cream backdrop. The clean compositional grid provides a versatile set of visual assets for brand communication. The muted colour palette and hand-crafted aesthetic create a cohesive visual language.
Style
Artistic, Square, Minimalist
Techniques
Typography, Ink
Color
Chocolate (20%)
Background
Solid Colour
Context
Advertising Campaign