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BrandCommon Goal
ProjectBrand Identity
Digital banner reading BALL CAN CHANGE THE WORLD COMMON GOAL in a stadium with rows of blue seats

Common Goal Brand Identity 2025

Associated creatives

Barkas
BarkasGraphic Design

Tags

digital stadium bannerstadium bannerdigital bannerbannerstadium seatsblue seats

Description

This graphic design piece for Common Goal displays a digital stadium ribbon board featuring bold white typography reading BALL CAN CHANGE THE WORLD COMMON GOAL accompanied by a small graphic icon. The illuminated display cuts horizontally across a vast amphitheatre filled with empty tiered rows of dark blue stadium seats under dim ambient lighting. Barkas created the graphic design for this brand identity project. The composition emphasises the glowing text band against the moody, shadowed architecture of the sports venue.

Style

Horizontal, Commercial, Moody

Techniques

Typography

Industries

Public Awareness

Color

Navy (70%)
Pure White (30%)

Background

Sports Venue

Context

Advertising Campaign