Brand
ProjectBrand Identity
Common Goal Brand Identity 2025
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Description
This motion graphics video presents the brand identity for Common Goal, designed by Barkas. The visual features dynamic typographic layouts scrolling across solid deep red and pale pink backgrounds. Names of football players, organizations, and partners appear in clean, bold sans-serif lettering, creating a rhythmic and cohesive brand presentation. The minimalist aesthetic focuses entirely on typography and high-contrast color blocking.