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BrandColour Mill
ProjectBrand Identity
A digital tablet displaying the Colour Mill website surrounded by colorful product bottles, frosted treats, and vibrant decorations.

Colour Mill Brand Identity 2023

Associated creatives

Universal Favourite
Universal FavouriteGraphic Design
Steph Ramplin
Steph Ramplin3D
Cat Wall
Cat WallCopywriting
Think Packaging
Think PackagingPackaging
Shelley Horan
Shelley HoranPhotography

Tags

digital tablet displaying websitetablet displaying websitedigital tabletwebsite displaytablet screencolour mill website

Description

This project showcase features the vibrant brand identity and packaging design for Colour Mill. A digital tablet displays the brand website centered amidst an array of colorful baking bottles, frosted eclairs, and textured props. The art direction emphasizes high saturation and playful energy, utilizing bold hues and creative compositions. Shelley Horan captured the project with crisp lighting that highlights the glossy product finishes and intricate details. Additional credits include Universal Favourite for graphic design and Think Packaging for packaging structures.

Style

Horizontal, Commercial, playful, Saturated, Warm

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Cobalt (30%)
Lime (30%)
Crimson (30%)

Background

Set-dressed

Context

Advertising Campaign, E-commerce / Product