Saintly

Apr 2025

Saintly’s brand identity project establishes a visual language that fuses classical art motifs with contemporary commercial design. Developed by Universal Favourite and Double Up Studio, the brand identity utilizes a mix of 3D render / CGI techniques and digital oil paint aesthetics to create a series of assets ranging from product-focused imagery to surreal, pastoral landscapes. The project incorporates motion graphics and minimalist graphic design to communicate the brand across diverse touchpoints, including billboard advertisements and digital media. By pairing ornate, Renaissance-inspired illustrations with clean serif typography, the design team frames the brand as a premium yet playful fixture in the household market.

Horizontal, Commercial

Advertising Campaign