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Saintly: Brand Identity

Date

Apr 2025

Description

Saintly’s brand identity project establishes a distinct visual language that merges classical Renaissance-inspired imagery with modern commercial design. The execution spans digital illustration, motion graphics, and environmental signage, utilizing 3D render and CGI techniques to bring a surreal, pastoral quality to the brand’s presence. The identity employs a consistent palette of vibrant yellow and olive green, paired with clean serif typography and playful messaging. Graphic design was led by Universal Favourite, with 3D visual elements contributed by Double Up Studio. The work balances technical precision with organic, oil paint-style aesthetics, featuring motifs of cherubs, topiary gardens, and calm aquatic settings to create a cohesive and minimalist brand presentation across both static and animated media.

Style

Horizontal, Commercial

Context

Advertising Campaign

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