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ProjectBrand Identity
Pink delivery truck parked outside an industrial building under a bright blue sky with large yellow typography on the side.

Brand Identity 2023

Associated creatives

Universal Favourite
Universal FavouriteGraphic Design
Steph Ramplin
Steph Ramplin3D
Cat Wall
Cat WallCopywriting
Think Packaging
Think PackagingPackaging
Shelley Horan
Shelley HoranPhotography

Tags

pink delivery truckpink truckdelivery trucktruckyellow typographytypography

Description

This photograph features a custom pink delivery truck branded for Colour Mill, parked alongside an industrial building under a clear blue sky. The truck's large side panel displays bold yellow typography reading BRIGHTNESS ON BOARD with smaller secondary text below. The vehicle is captured in profile during daylight with natural lighting, set against a corrugated metal wall and a paved asphalt surface.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Mass Market Automotive

Color

Blush (70%)
Golden Yellow (30%)

Background

Industrial Building

Context

Advertising Campaign