Oliami’s brand identity project establishes a visual language that balances structured graphic design with editorial warmth. The work integrates vibrant, primary-hued geometric patterns and clean typography across a variety of touchpoints, from digital interface mockups for the British Classics SS24 collection to physical packaging and signage.
Designed by a collective including Too Gallus, Scorpion Rose Studio, Casamira, Universal Favourite, and Maryan Ivasyk, the system leans into a grid-based aesthetic. The visual approach incorporates high-contrast color blocks, emboss and deboss techniques, and animation, resulting in a cohesive presentation that functions across both screen and print. The design emphasizes a professional, graphic-heavy style with clear, intentional compositions.
