Oslo Pensjonsforsikring AS

Oct 2023

Oslo Pensjonsforsikring AS modernises its brand identity through a comprehensive system that balances architectural precision with approachable graphic design. Developed with graphic design by EY Doberman and motion and illustration by FUS! Animation, the project establishes a clean visual language built on geometric grids and minimalist typography. The identity spans both physical and digital environments, utilizing clean layouts to bring clarity to financial services. The system integrates dynamic motion graphics, vector illustration, and crisp signage to create a cohesive brand presence. James Martin, Julie Hrncirova, and Maskinen contributed to the multi-channel rollout, which includes animated web interfaces, outdoor advertising, and refined print collateral. These assets employ a consistent aesthetic of natural light and structured framing to emphasize corporate clarity across all touchpoints.

Commercial, Clean, Horizontal, Minimalist

Banking

Brand Film / Corporate Video