Oslo Pensjonsforsikring AS: Brand Identity

Oct 2023

Oslo Pensjonsforsikring AS redefines its corporate presence through a comprehensive brand identity project. The visual system centres on minimalist typography and geometric line art, creating a cohesive aesthetic that spans both physical signage and digital platforms. The design leans into a clean, modern language, using structured wireframes and fluid motion graphics to communicate financial services with clarity. Developed in collaboration with EY Doberman on graphic design and FUS! Animation for illustration and motion, the project maintains a consistent minimalist identity across varied touchpoints. From urban outdoor advertising and architectural installations to responsive mobile UI and web interfaces, the work utilizes natural light and clean vector lines to anchor the brand's visual output. Additional contributions include web development by Maskinen, photography by Julie Hrncirova, and further motion and illustration work by James Martin.

Commercial, Clean, Horizontal, Minimalist

Brand Film / Corporate Video