Munkeriet: Brand Identity

May 2023

Munkeriet presents a comprehensive brand identity project for the food and beverage sector, characterized by a clean and minimalist aesthetic. The visual system integrates graphic design by MOS with photography by Julianne Leikanger to establish a cohesive look across digital and physical touchpoints. The project incorporates a variety of media, including motion graphics and live-action sequences that showcase the product packaging and preparation process. The design centers on a warm, tactile palette, utilizing typography and circular brand marks to emphasize an artisanal approach. Key collateral includes stationery sets, kraft paper takeaway boxes, and digital assets optimized for mobile story formats. The composition balances modern typographic arrangements with natural light and minimalist staging to maintain a consistent visual narrative throughout the brand identity.

Commercial, Clean, Horizontal