Clarks: SS25 Campaign

Feb 2025

The Clarks SS25 fashion campaign channels a relaxed, pastoral aesthetic across a series of editorial and commercial photographs. Shot on location with an emphasis on natural light, the visuals lean into a warm, analogue film-inspired look that highlights both rural landscapes and domestic settings. Photographer Kaj Jefferies captures model Mwathi Gakonga alongside fellow talent in a variety of seasonal outfits, showcasing footwear against textured backdrops ranging from weathered wood to classic bookshelf-lined interiors. Hair styling by Tommy Taylor maintains a cohesive, effortless tone throughout the series, emphasizing the narrative of the collection. The campaign imagery utilizes vertical framing and clean compositions to focus on the footwear, punctuated by specific styling choices like bucket hats and layered knitwear. The project explores the brand's heritage roots, consistently framed by a warm, retro color palette that connects the outdoor scenes to the more intimate portraits.

Vertical, Warm, Editorial

Natural light, Analogue / film

Advertising Campaign