Clarks

Feb 2025

Clarks expands its SS25 fashion campaign with a series of imagery that highlights the label's heritage roots, captured in both pastoral rural settings and intimate, domestic interiors. Photographer Kaj Jefferies leans into a warm, analogue aesthetic across the series, utilizing natural light to create a relaxed narrative throughout the shoot. The project features model Mwathi Gakonga in a variety of seasonal ensembles, with hair styling by Tommy Taylor. The imagery balances commercial outdoor portraits with editorial footwear-focused close-ups, emphasizing tactile details like crepe soles and suede textures. The campaign, titled 'From Somerset to the world,' reinforces the brand's identity through a consistent earthy color palette and retro-inspired visual language.

Vertical, Warm, Editorial

Natural light, Analogue / film

Advertising Campaign