In This Close, Family Style delivers a compelling fashion campaign that prioritizes raw, human connection over the standard artifice of luxury photography. By blending the polished precision of editorial portraiture with the unscripted spontaneity of documentary photography, the project explores themes of intimacy and kinship through a diverse lens. The imagery leans heavily into tactile storytelling, utilizing high-contrast studio strobe lighting to emphasize the rich textures of leather, lace, and layered knits, while simultaneously embracing the soft, authentic qualities of natural light in outdoor lifestyle sequences. Photographed by Ben Beagent, the series feels both timeless and grounded, aided by the nuanced styling of Hanna Kelifa, who curates eclectic ensembles that blur the lines between contemporary streetwear and high-fashion couture. The casting, curated by Troy Fearn, celebrates unique individuality, featuring models such as Akti Konstantinou, Eden Burundi, and Mwathi Gakonga, whose expressive performances bring depth to every frame. From cinematic twilight street scenes to stark 35mm film portraits, the campaign maintains a consistent emotional thread. The deliberate focus on physical closeness—ranging from tender embraces to candid domestic moments—elevates the work beyond a simple fashion showcase, presenting instead as a multifaceted, authentic portrait of identity and human connection within the modern luxury landscape.
