Clarks SS25 Campaign 2025

Description

This portrait from the Clarks SS25 campaign features model Mwathi Gakonga seated on a pink fabric sofa in front of a laden wooden bookshelf. Mwathi wears a white long-sleeved shirt, dark trousers with piped seams, light-coloured socks, bright red shoes with patterned laces, and a green Clarks cap that he adjusts with his left hand. The scene is captured with warm, natural lighting and an intimate editorial perspective. Photographer Kaj Jefferies and hair stylist Tommy Taylor collaborated on this project. The background showcases packed shelves filled with colourful books and paperbacks.

Style

Lifestyle, Vertical, Warm, Retro

Techniques

Analogue / film, Natural light

Industries

Footwear

Color

Background

Living Room

Context

Advertising Campaign, Lookbook