Zalando
Marni Accessories
Brand
ProjectMarni Accessories
Date
Aug 2024
Description
Zalando presents a playful fashion campaign highlighting the Marni Accessories collection. Photographed by Pietro Cocco, the series leans into a surreal, high-energy aesthetic, capturing a vibrant cast across European urban landscapes. The imagery features Mwathi Gakonga alongside a wider cast, showcasing structured leather bags and totes through a lens of dynamic street-style portraiture. The execution relies on natural light and saturated colors to define the collection, employing playful composition techniques like high-speed motion and unconventional spatial framing to emphasize the accessories.
Style
Vertical, playful, Commercial
Techniques
Natural light
Industries
Bags & Accessories
Color
Jet Black
Background
Street
Context
Advertising Campaign
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