Zalando: Marni Accessories

Aug 2024

Zalando presents an editorial and commercial fashion campaign for Marni Accessories, captured by photographer Pietro Cocco. Set against the backdrop of European urban architecture, the series leans into a playful aesthetic that prioritizes high-contrast textures and saturated color palettes. The imagery, which highlights various bags and accessories, employs natural light and high-speed freeze techniques to create an informal, kinetic energy. Featuring model Mwathi Gakonga alongside a diverse cast, the project explores the interplay between structured leather goods and everyday city life. The production team included producer Jes Levy and casting director Mireia Torra, with makeup artistry provided by Berenice Ammann. The resulting collection of portraits and street-style shots highlights the accessories through dynamic interaction and candid movement.

Vertical, playful, Commercial

Natural light

Street

Advertising Campaign