Clarks SS25 Campaign 2025

Description

This portrait from the Clarks SS25 campaign features model Mwathi Gakonga standing outdoors in front of a rustic, weathered architectural structure adorned with small decorative flags. He is wearing a light blue overshirt, white t-shirt, patterned bucket hat, dark pinstriped trousers, and brown leather shoes. His long dreadlocks frame a smiling expression as he poses with his hands raised to adjust his hat. The lighting is warm and natural, casting soft shadows across the scene with overgrown greenery framing the lower portion of the frame. Photography is credited to Kaj Jefferies, with hair styling by Tommy Taylor.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Background

House

Context

Advertising Campaign