Christopher Doyle & Co. delivers a precise visual language for this comprehensive brand identity project. The work centers on editorial and commercial applications, leveraging clean modernist typography and stark grid structures to organize visual information across various publications.
The project utilizes a minimalist aesthetic, often pairing deep saturated blue fields with high-contrast white lettering and graphic symbols. Featuring collaborative publishing with Formist, the identity system balances rigid geometric glyphs and sans-serif type with unexpected photographic elements and screen-printed textures.
