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Formist

Brand Identity
Date

Mar 2021

Description

Formist presents a comprehensive brand identity project centered on experimental typography and minimalist design. The work explores structural communication through a series of large-scale monochrome posters that serve as both environmental graphics and graphic design artifacts. The visual execution relies on high-contrast black and white compositions, focusing on abstract glyphs and geometric forms. By integrating these elements into a corporate office setting, the project demonstrates how typography functions within a professional interior, utilizing natural light to emphasize clean lines and precise paper textures. The project channels a minimalist aesthetic, incorporating varied print studies and character sets. This focus on stark, modern graphic communication reinforces the identity's technical approach to branding.

Style

Clean, Minimalist, Horizontal

Color
Jet Black
Pure White
Background

Office

Context

Advertising Campaign

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