Chipotle What It Takes 2025

Description

This commercial video for Chipotle's project What It Takes highlights the hands-on food preparation process in a commercial kitchen. The sequence features kitchen staff grating large blocks of cheese by hand, grilling seasoned chicken, chopping fresh cilantro, and dicing red onions for salsa. The framing moves dynamically through preparation steps, emphasizing the artisanal techniques behind the menu items. The lighting is clean and directional, accentuating the textures of melting cheese, charred meat, and vibrant greens.