Chipotle: Chipotle Cilantro Soap
Brand
Date
Sep 2022
Description
Chipotle explores the polarizing genetic reaction to cilantro in this digital commercial. The spot navigates the widely discussed topic of whether the herb tastes like soap, utilizing a fast-paced edit that integrates text overlays, search engine queries, and simulated social media interactions. The execution leans into a vibrant color palette, pairing live-action footage of fresh ingredients with dynamic graphic animations. The project, developed by Day One Agency and Chipotle Mexican Grill, highlights the public discourse surrounding the ingredient through a blend of consumer reactions and on-camera taste tests.
Style
Horizontal, Commercial, Action
Industries
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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