Chipotle Chipotle Cilantro Soap 2022

About

This commercial video for Chipotle explores the genetic trait that causes cilantro to taste like soap for a portion of the population. The video opens with branding graphics and fresh cilantro leaves being chopped by gloved hands, accompanied by bold text captions. It transitions through articles and search queries discussing the phenomenon, along with simulated text message exchanges and social media posts expressing mixed reactions. Later scenes feature two women sampling cilantro on camera and reacting to the taste. The video employs a dynamic mix of text overlays, graphic animations, screenshots, and live-action footage with a vibrant green and blue color palette.