Chipotle: A Constant Ingredient - Matty
Brand
Date
May 2023
Description
Chipotle explores the intersection of sport and sustenance in this commercial project, 'A Constant Ingredient - Matty.' The film features a sequence of Matty navigating an indoor ice rink, contrasting high-energy hockey movement with a quiet moment enjoying a meal. Produced by London Alley with agency creative direction from VBP, the work utilizes slow motion to draw focus to the subject's transition from the rink to a bowl. The spot blends live-action technique with commercial framing to highlight the brand presence.
Style
Horizontal, Commercial, Golden Hour
Techniques
Slow motion
Industries
Color
Navy
Pure White
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
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