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Cathay Pacific: Behind the Scenes of CX8100

Brand
Cathay Pacific
Date

Apr 2025

Description

Cathay Pacific reflects on its aviation heritage in this documentary project, "Behind the Scenes of CX8100." Developed by MSL Hong Kong and Publicis Groupe Hong Kong, the film charts the airline's legacy through archival footage and vintage cinematography. The narrative utilizes a mix of black and white sequences alongside retro color shots to ground the history of the brand. Visuals feature classic aircraft landings, historical aviation imagery, and archival cockpit perspectives, including shots of airplanes navigating the urban landscape. The project leans into an analogue film aesthetic, using authentic live-action techniques to evoke a nostalgic atmosphere.

Style

Documentary, Horizontal, Retro, Nostalgic

Techniques

Analogue / film

Industries
Airlines
Background

Road

Context

Brand Film / Corporate Video

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