Cathay Pacific: Cuisine
Brand
Date
Sep 2024
Description
Cathay Pacific presents Cuisine, a commercial campaign spotlighting the airline's inflight dining experience. The film captures the elevated service standards of the carrier, showcasing a menu that includes short ribs, wine pairings, and traditional noodle dishes served within the aircraft cabin. Produced with creative input from Team One and sound design by California Music, the project leans into a cinematic, live-action technique. The visual approach utilizes natural light and warm tones to emphasize the premium quality of the culinary program for international travelers.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Jet Black
Beige
Crimson
Background
Hotel Room
Context
Brand Film / Corporate Video
Associated creatives
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