Cathay Pacific: Let Your Senses Guide You
Brand
Date
Dec 2024
Description
Cathay Pacific’s Let Your Senses Guide You campaign acts as a sensory-focused travel exploration, directed by Collider with creative agency VCCP Singapore. The work presents an atmospheric journey across disparate locations, moving between nocturnal cityscapes, mountain vistas, and local night markets. Utilizing live-action technique and slow motion, the visuals highlight intimate human interactions with travel environments. Fin Design + Effects managed the post-production, contributing to the cinematic aesthetic through a transition between cool twilight blues and warm, interior-lit tones.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Slow motion
Industries
Color
Navy
Pure White
Background
Mountain
Context
TVC / TV Commercial
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