Cathay Pacific: Entertainment
Brand
Date
Sep 2024
Description
Cathay Pacific’s 'Entertainment' commercial highlights the passenger experience through a focus on in-flight digital connectivity and cabin comfort. The film showcases a range of interactions, from cabin crew service to the navigation of seatback entertainment menus, framing the airline’s media library as a core component of the travel journey. Utilizing a clean live-action technique, the project emphasizes the transition between atmospheric exterior shots and the interior environment of the aircraft. Agency creative direction by Team One complements the narrative, with a custom soundscape provided by California Music.
Style
Horizontal, Commercial, Clean
Industries
Color
Burgundy
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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