Cathay Pacific: The Difference Is In The Detail
Brand
Date
Feb 2025
Description
Cathay Pacific’s 'The Difference Is In The Detail' is a culinary-focused production that examines the precision of airline catering through a macro lens. The film centers on the craftsmanship behind meal preparation, capturing the textures of fresh ingredients and the intensity of kitchen environments. Produced by All Of Us Here, the work employs high-speed cinematography to document the nuances of food preparation, from the steam rising from bamboo dim sum steamers to the motion of liquid hitting coffee crema. By utilizing macro techniques, the project emphasizes the kinetic energy and detail inherent in culinary service.
Style
Horizontal, Cinematic, Clean, Golden Hour
Techniques
Macro, High-speed / freeze, Slow motion
Industries
Context
Brand Film / Corporate Video
Associated creatives
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