Carhartt: The Roots | Carhartt Making Of

Dec 2025

This documentary-style video provides a behind-the-scenes look at the production of The Roots campaign for Carhartt. The project captures the technical scale of the shoot, highlighting the use of heavy film equipment including tracking dollies, camera cranes, and large lighting rigs across both studio and location settings. Aerial sequences showcase set construction alongside urban and expansive outdoor landscapes. Produced by RSA Films with support from The Roots Production Service, the edit focuses on the collaboration and logistical execution required for large-scale commercial production.

Documentary, Horizontal, Action, Clean

Drone footage

Brand Film / Corporate Video