Carhartt Made in Montana 2024

About

This brand film for Carhartt titled Made in Montana captures the rustic landscapes and daily routines of rural life in the Bitterroot Valley. The video features cinematic shots of mountainous horizons, cattle herds, and wide-open plains under dramatic skies. A bearded man in a denim work shirt and rugged apparel is shown working on a ranch, writing in a journal, and riding a horse at sunset. The visual style is grounded and atmospheric, with a desaturated color palette that highlights the earthy tones of the terrain. The piece is produced by Stept Studios with PR handled by Zeno Group.