Cambridge Healthcare Research

Mar 2023

UnitedUs developed a comprehensive brand identity for Cambridge Healthcare Research, focusing on a clean, editorial approach to enterprise communication. The identity leans into bold serif typography and a structured color palette of deep blue, warm yellow, and red to elevate the firm's presence within the technology sector. The project spans digital and physical touchpoints, ranging from mobile UI mockups and 3D rendered social advertisements to outdoor billboard placements and print collateral. The execution emphasizes minimalist graphic design, using geometric brackets and abstract circular motifs to frame corporate messaging across both corporate reports and storefront installations. Throughout the campaign, the visual language prioritizes clarity and high-contrast composition. By balancing stark, vibrant backdrops with professional photography and consistent branding marks, the work establishes a cohesive aesthetic for the research firm.

Horizontal, Commercial, Clean

Enterprise & B2B Software