Cambridge Healthcare Research: Brand Identity

Mar 2023

UnitedUs developed a comprehensive brand identity for Cambridge Healthcare Research, spanning digital interfaces, editorial materials, and outdoor advertising. The visual system leverages bold serif typography and a structured, geometric color palette of navy, yellow, and red to establish a professional presence within the technology and B2B software sector. The work utilizes minimalist layouts, frequently incorporating graphic brackets and abstract circular motifs. Across diverse applications—ranging from large-format billboards and storefront signage to print reports and mobile screen mockups—the design leans into clean, high-contrast compositions. Photography and 3D rendering are integrated to maintain a cohesive, professional aesthetic throughout the brand’s touchpoints.

Horizontal, Commercial, Clean