Brompton House's brand identity, developed by UnitedUs, establishes a visual language centered on bold typography and a vibrant, high-contrast colour palette. The project spans packaging, outdoor advertising, and motion graphics, utilising a mix of clean vector lines and retro-inspired halftone textures.
The identity leans into a playful aesthetic, incorporating 3D render/CGI elements alongside live-action technique product photography. Across various media, the design system utilizes saturated backgrounds and extruded type to maintain consistency, framing the bakery's range with a modern, graphic sensibility.
