ProjectBrand Identity

Cambridge Healthcare Research Brand Identity 2023
Associated creatives
Tags
Description
An overhead view shows a person holding an open large-format publication on a dark surface next to a glass bottle. The white paper features bold blue serif typography reading 'There is a lot you already know' layered over a soft pink and purple abstract circular graphic. Additional smaller text under the heading outlines the corporate vision. Natural sunlight casts soft shadows across the scene, highlighting the texture of the printed page and the gold watch worn on the reader's wrist.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Typography, Natural light
Industries
Enterprise & B2B Software
Color
Pure White (60%)
Royal Blue (40%)
Background
Metal Texture
Context
Brand Film / Corporate Video