The Twenty One
Brand Identity
Sep 2024
The Twenty One project presents a comprehensive brand identity system characterized by a refined, minimalist aesthetic. The collateral suite spans corporate stationery, packaging design, and large-scale outdoor advertising, utilizing clean typography and experimental layouts to maintain visual cohesion across diverse media. The visual language leans into a mix of high-contrast graphic design and tactile elements, featuring bold serif type, custom patterns, and vibrant color palettes. Creative execution was led by Visie Admin, with collaborative graphic design contributions from Marlon Tate, UnitedUs, Ragged Edge, Anak, Accept & Proceed, and A Practice for Everyday Life. Beyond static print work, the identity extends into motion design and cinematic montage, incorporating kinetic typography and mixed-media sequences to underscore the brand's conceptual messaging. The work emphasizes negative space and structured alignment to create a sophisticated, modern commercial presence.
Horizontal, Commercial, Clean
