Farmyard Frozen: Brand Identity

Sep 2022

UnitedUs developed a comprehensive brand identity for Farmyard Frozen, positioning the packaged food label through bold typography and a high-contrast aesthetic. The visual system leverages a vibrant palette of neon pinks and greens against clean, off-white backdrops to create a modern graphic language that translates across product packaging and large-scale environmental applications. The identity leans into playful, expressive design, utilizing custom script lettering, spray-painted textures, and dynamic motion graphics. From wheatpaste billboards on urban brick facades to detailed 3D product renders, the project maintains visual consistency through balanced color blocking and sharp, serif-driven headlines. The execution integrates commercial branding into the streetscape, utilizing natural light and textured urban settings to anchor the identity in a contemporary, accessible space.

Commercial, Clean, Horizontal

Typography