Farmyard Frozen

Sep 2022

UnitedUs developed a comprehensive brand identity for Farmyard Frozen, a project that spans packaging, motion graphics, and outdoor environmental design. The visual strategy leans into bold, high-contrast color blocking and playful typography to establish a modern aesthetic for the food and beverage brand. Across the campaign, the design work integrates clean graphic layouts with expressive elements like neon-style signage and vibrant spray-painted lettering. The identity is applied across varied touchpoints, from street-level hoardings and wheatpaste billboards in urban settings to sleek, studio-lit packaging shots. Motion assets further expand the brand's presence, utilizing dynamic animations and brushwork to maintain a consistent, energetic visual language.

Commercial, Clean, Horizontal

Typography

CPG / Packaged Food