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A large yellow advertising billboard featuring bold black typography mounted on a brick wall exterior with a pedestrian walking past

Brand Identity 2023

Associated creatives

Description

This outdoor advertising photograph captures a large yellow billboard mounted against a red brick exterior wall as part of a brand identity project for Cambridge Healthcare Research, created by UnitedUs. The billboard features striking, bold black custom typography with the tagline "Know that your concept will cut through." In the foreground, a pedestrian walks past the structure, providing a sense of scale against the urban setting. The composition is horizontally framed, highlighting the contrast between the vibrant yellow background and the dark architectural elements surrounding it.

Style

Horizontal, Commercial, Warm, Clean

Color

Golden Yellow (70%)

Jet Black (30%)

Background

Street

Context

Out of Home (OOH)