Cocoa Runners

Nov 2023

UnitedUs developed a comprehensive brand identity for Cocoa Runners, spanning digital and physical touchpoints within the craft chocolate market. The design system utilizes a minimalist aesthetic defined by clean typography, a refined pastel color palette, and intricate botanical illustrations that emphasize the farm-to-bar sourcing process. The project integrates graphic design and photography to create a cohesive look across e-commerce platforms, retail signage, and print collateral. Through motion graphics and lifestyle product imagery, the identity balances modern, professional layout standards with an artisanal quality, highlighting the tactile nature of the packaging and the artisanal details of the product.

Horizontal, Commercial, Clean

CPG / Packaged Food