UnitedUs leads the comprehensive brand identity project for Cocoa Runners, a CPG initiative that defines a modern, artisanal aesthetic for the craft chocolate market. The design system leverages minimalist typography and a curated pastel-driven color palette, integrating botanical illustrations with clean photographic compositions to distinguish the brand’s farm-to-bar sourcing.
The visual identity translates across diverse formats, from motion graphics and e-commerce web design to tactile print collateral. UnitedUs utilized a combination of graphic design and photography to build a cohesive look that spans outdoor advertising, subscription packaging, and event materials, all while maintaining a consistent typographic hierarchy and balanced, natural light-focused product imagery.
