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Brand
BYD
ProjectShark 6
A man in a black wetsuit sitting on the tailgate of a dark pickup truck on a sandy beach holding a surfboard.

BYD Shark 6 2024

Associated creatives

Michael Oulton
Michael OultonPhotographer

Tags

man in black wetsuit holding surfboardman in black wetsuitblack wetsuitsurfboardwhite surfboardman holding surfboardpickup truckblue pickup trucktruck tailgateman sitting on truck

Description

A man with curly dark hair wearing a black wetsuit sits on the open tailgate of a dark blue pickup truck parked on a sandy beach. He holds a white surfboard across his lap while using a blue power tool on the board. The truck bed contains various gear and equipment. The background features a sandy coastline, rolling waves, and green hills under a partly cloudy blue sky. Natural daylight illuminates the scene, casting soft shadows.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Electric / EV

Color

Jet Black (60%)
Pure White (40%)

Background

Sandy Beach

Context

Advertising Campaign