BYD

Jan 2025

BYD introduces its Seal U DM-i plug-in hybrid SUV in this commercial spot, showcasing the vehicle's versatility across varied environments from coastal stretches to forest highways. The production emphasizes the interplay between the car's exterior design and its interior capabilities, including the dual-mode technology and driver-focused interface. Featuring live-action techniques, the campaign captures the SUV through a series of dynamic shots. The narrative focuses on the vehicle's efficiency and adaptability, framing the SUV within scenes of outdoor family activity. The work utilizes warm cinematic lighting to highlight the model's design features throughout the commercial.

Horizontal, Commercial, Warm, Clean

Electric / EV

TVC / TV Commercial