BYD: Seal TVC Q4 '24
Brand
Date
Jan 2025
Description
BYD presents the Seal U DM-i plug-in hybrid SUV in this commercial spot, showcasing the vehicle’s design across a variety of terrains. The production leans into clean framing and cinematic lighting to highlight the SUV’s exterior architecture and interior features, including its gear shifter and dual-mode technology. Captured through live-action technique, the film navigates coastal roads and forest highways, intercut with scenes of a family engaging with the vehicle in outdoor settings. The project was developed by AdSmart from Sky, focusing on the car's aesthetic and technical capabilities.
Style
Horizontal, Commercial, Warm, Clean
Industries
Context
TVC / TV Commercial
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