BYD presents the Seal U DM-i plug-in hybrid SUV in this commercial spot, showcasing the vehicle’s design across a variety of terrains. The production leans into clean framing and cinematic lighting to highlight the SUV’s exterior architecture and interior features, including its gear shifter and dual-mode technology.
Captured through live-action technique, the film navigates coastal roads and forest highways, intercut with scenes of a family engaging with the vehicle in outdoor settings. The project was developed by AdSmart from Sky, focusing on the car's aesthetic and technical capabilities.
