BYD: Euro 2024
Brand
Date
Dec 2024
Description
BYD's Euro 2024 campaign highlights the intersection of automotive design and sports culture. The commercial spot captures the manufacturer's range of electric vehicles through a mix of precise interior dashboard shots, charging sequences, and high-energy footage of football freestylers in action. Produced with agency Uncovered and media partner RocketMill, the project integrates bold typographic overlays with crisp, modern cinematography. By balancing technical features with dynamic motion, the commercial emphasizes the brand's presence within the automotive sector using a combination of live-action technique and drone footage.
Style
Horizontal, Commercial, Action, Clean
Techniques
Drone footage
Industries
Color
Jet Black
Pure White
Medium Grey
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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