BYD
Euro 2024
Brand
ProjectEuro 2024
Date
Dec 2024
Description
BYD marks its presence in the automotive sector with this commercial spot tied to the Euro 2024 championships. The film bridges the gap between performance-driven electric vehicles and sports culture, utilizing dynamic motion and drone footage to capture the brand's fleet in action. Developed by agency Uncovered with media planning by RocketMill, the project integrates live-action sequences of football freestylers alongside detailed shots of vehicle interiors and charging infrastructure. Crisp lighting and bold typographic overlays provide a clean, high-energy aesthetic that emphasizes technical craftsmanship.
Style
Horizontal, Commercial, Action, Clean
Techniques
Drone footage
Industries
Electric / EV
Color
Jet Black
Pure White
Medium Grey
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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