BYD
Dolphin
Brand
ProjectDolphin
Date
Jan 2025
Description
BYD introduces the Dolphin, a commercial campaign for the electric vehicle manufacturer that focuses on lifestyle integration and modern urban design. The production features a series of live-action sequences, showcasing the vehicle in various environments ranging from dense city streets to open coastal roads. With creative direction from AdSmart from Sky, the campaign captures the car’s movement using cinematic techniques and drone footage. The visuals emphasize the vehicle’s design and charging functionality, framed within an energetic, contemporary visual language.
Style
Horizontal, Commercial, Action, Cinematic
Techniques
Drone footage
Industries
Electric / EV
Color
Cobalt
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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