BYD: Dolphin
Brand
Date
Jan 2025
Description
BYD presents a dynamic campaign for the Dolphin, an electric vehicle designed for modern, versatile use. The commercial captures the car in motion across a variety of settings, ranging from dense urban streets to expansive coastal roads, emphasizing the vehicle's integration into an active lifestyle. The production leans into a contemporary aesthetic, utilising cinematic live-action technique and drone footage to highlight the Dolphin's design features and charging capabilities. With creative direction from AdSmart from Sky, the film captures the vehicle's agility in high-energy, real-world environments.
Style
Horizontal, Commercial, Action, Cinematic
Techniques
Drone footage
Industries
Color
Cobalt
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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