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  • ·Burberry Winter 2026 Ad Campaign by Glen Luchford
BrandBurberry
ProjectWinter 2026 Ad Campaign
Model Xiao Wen Ju wearing a voluminous dark fur coat in front of an illuminated bridge at night.

Burberry Winter 2026 Ad Campaign 2026

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Lane & Associates
Lane & AssociatesArt Direction
Glen Luchford
Glen LuchfordPhotographer
FKA twigs
FKA twigsTalent
Bai
BaiModels
Cathy Simmons
Cathy SimmonsModels
Charlotte Boggia
Charlotte BoggiaModels
Douta Sidibe
Douta SidibeModels
Jacqui Hooper
Jacqui HooperModels
Joe Bottomer
Joe BottomerModels
Luiza Perote
Luiza PeroteModels
Rey
ReyModels
Romeo Beckham
Romeo BeckhamModels
Xiao Wen Ju
Xiao Wen JuModels

Tags

xiao wen juxiao wen ju burberrymodel in fur coatdark fur coatfur coatbelted fur coatoversized fur coatasian female modeleast asian womanwoman in coat

Description

Xiao Wen Ju poses outdoors at night wearing an oversized, heavy-textured fur coat cinched with leather straps. The composition uses direct flash illumination against a dark river backdrop and an illuminated suspension bridge. Creative direction by Daniel Lee for Burberry's Winter 2026 campaign, photographed by Glen Luchford.

Style

Vertical, Commercial, Moody, Cool

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Off-Black (60%)
Petrol Blue (30%)

Background

Bridge

Context

Advertising Campaign