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BrandBurberry
ProjectWinter 2026 Ad Campaign
A male model in an off-white double-breasted overcoat poses by the River Thames with the Houses of Parliament in the background.

Burberry Winter 2026 Ad Campaign 2026

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Lane & Associates
Lane & AssociatesArt Direction
Glen Luchford
Glen LuchfordPhotographer
FKA twigs
FKA twigsTalent
Bai
BaiModels
Cathy Simmons
Cathy SimmonsModels
Charlotte Boggia
Charlotte BoggiaModels
Douta Sidibe
Douta SidibeModels
Jacqui Hooper
Jacqui HooperModels
Joe Bottomer
Joe BottomerModels
Luiza Perote
Luiza PeroteModels
Rey
ReyModels
Romeo Beckham
Romeo BeckhamModels
Xiao Wen Ju
Xiao Wen JuModels

Tags

man in white overcoatwhite overcoatwhite coatdouble breasted coatman posingplaid scarfdark scarfleather gloves

Description

A male model poses beneath a bridge overhang against the London skyline, featuring the Palace of Westminster and the River Thames under an overcast sky. He wears a structured off-white double-breasted coat with dark buttons, styled with a dark plaid scarf and leather gloves. The campaign image was photographed by Glen Luchford with art direction by Lane & Associates for the Burberry Winter 2026 Ad Campaign under Creative Director Daniel Lee.

Style

Horizontal, Commercial, Moody, Cool

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Off-White (70%)
Off-Black (20%)

Background

Civic Building

Context

Advertising Campaign