Burberry Winter 2026 Ad Campaign 2026

Description

Fashion model Xiao Wen Ju stands in a three-quarter pose beneath the steel framework of a city bridge in London for the Burberry Winter 2026 advertising campaign. She wears an all-black structured outerwear ensemble, complemented by a compact zip pouch featuring contrasting plaid pattern details. Photographed by Glen Luchford with art direction by Lane & Associates under creative director Daniel Lee, the low-angle composition captures natural backlighting, sun flare, and distant city architecture across the water.

Style

Vertical, Commercial, Lens Flare

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Bridge

Context

Advertising Campaign