Burberry Winter 2026 Ad Campaign 2026

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Fashion model Xiao Wen Ju stands in a three-quarter pose beneath the steel framework of a city bridge in London for the Burberry Winter 2026 advertising campaign. She wears an all-black structured outerwear ensemble, complemented by a compact zip pouch featuring contrasting plaid pattern details. Photographed by Glen Luchford with art direction by Lane & Associates under creative director Daniel Lee, the low-angle composition captures natural backlighting, sun flare, and distant city architecture across the water.