BOSS

Nov 2025

The BOSS 25 Winter Campaign delivers a refined exploration of seasonal layering and tactile menswear and womenswear. Across a series of vertical portraits, the campaign highlights structured tailoring and heavy winter outerwear, emphasizing the interplay between down quilting, dense knitwear, and wool textures. Photographer Stas Komarovski and stylist Jim Moore anchor the visual language with a consistent studio approach, utilizing soft, directional lighting to maintain clean lines against neutral gradient backdrops. The work leans into minimalist aesthetics, favoring monochromatic and earth-toned palettes that elevate the contemporary silhouettes. Featuring talent including Antoni Porowski, Juhyung Kang, and Lea Seelenmeyer, the imagery focuses on deliberate posing and textural contrast to define the season’s collection.

Vertical, Commercial, Clean

Soft Light

Grey Seamless

Advertising Campaign