BOSS: BOSS 25 Winter Campaign

Nov 2025

The BOSS 25 Winter Campaign delivers a refined exploration of seasonal layering and tactile fashion. Captured by photographer Stas Komarovski, the series features a diverse cast including Antoni Porowski and models Juhyung Kang and Lea Seelenmeyer. The imagery utilizes a clean studio aesthetic to focus on the interplay of contemporary winter textures, such as quilted puffer jackets, heavy wool, and shearling-lined leather. Fashion editor Jim Moore leads the styling, emphasizing a palette of neutral tones and sophisticated silhouettes. The campaign maintains a consistent, minimalist visual language across its editorial and commercial portraits, employing soft, diffused lighting to accentuate the drape and construction of the garments. With hair by Gregor Makris and makeup by Ischrak Nitschke, the project highlights the brand's approach to structured, monochromatic, and layered menswear and womenswear.

Vertical, Commercial, Clean

Soft Light

Grey Seamless

Advertising Campaign