Brand
ProjectBOSS 25 Winter Campaign

BOSS BOSS 25 Winter Campaign 2025
Associated creatives
Tags
Description
This portrait from the BOSS 25 Winter Campaign features model Juhyung Kang captured by photographer Stas Komarovski. The subject is posed with arms crossed against a plain grey studio seamless backdrop, wearing a textured grey coat with an additional knitted scarf draped over the shoulders. Styling by Jim Moore incorporates clean layering with refined winter garments. Soft studio lighting sculpts the features with balanced shadows, highlighting the tactile wool and knit textures.
Style
Vertical, Commercial, Warm, Clean
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Medium Grey (70%)
Light Grey (30%)
Background
Grey Seamless
Context
Advertising Campaign