Brand
ProjectBOSS 25 Winter Campaign

BOSS BOSS 25 Winter Campaign 2025
Associated creatives
Tags
Description
Model Juhyung Kang poses for the BOSS 25 Winter Campaign photographed by Stas Komarovski with styling by Jim Moore. He is dressed in a black hooded zip jacket over a cream top, accessorized with a light grey fringed scarf and tailored black trousers. Kang holds a black textured leather backpack in his left hand, finishing the look with black leather sneakers featuring white soles. The full-length composition is framed vertically against a neutral grey seamless studio backdrop with soft gradient shadows.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Menswear
Color
Jet Black (70%)
Light Grey (20%)
Background
Grey Seamless
Context
Advertising Campaign