BOSS BOSS 25 Winter Campaign 2025

Description

Model Juhyung Kang is captured in a striking monochrome studio portrait for the BOSS 25 Winter Campaign, photographed by Stas Komarovski with styling by Jim Moore. He is seated on a dark stool wearing a hooded black winter puffer jacket over a draped, fringed light wool scarf and dark trousers. His look is accessorized with oversized dark aviator-style sunglasses, projecting a confident, composed expression. The bold white BOSS brand logo is superimposed across the center of the frame against a smoothly lit studio background.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Background

Grey Seamless

Context

Advertising Campaign