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Brand
BOSS
ProjectBOSS 25 Winter Campaign
Model Juhyung Kang in a brown jacket and trousers against a grey seamless studio background with BOSS branding overlay

BOSS BOSS 25 Winter Campaign 2025

Associated creatives

Stas Komarovski
Stas KomarovskiPhotographer
Jim Moore
Jim MooreFashion Editor/Stylist
Gregor Makris
Gregor MakrisHair Stylist
Ischrak Nitschke
Ischrak NitschkeMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Antoni Porowski
Antoni PorowskiActor
Juhyung Kang
Juhyung KangModel
Lea Seelenmeyer
Lea SeelenmeyerModel

Tags

juhyung kangjuhyung kang walkingmodel juhyung kangasian modelman in brown jacketbrown jacketmenswear jacketbrown trouserspleated trousersleather bagsneakers

Description

This image from the BOSS 25 Winter Campaign features model Juhyung Kang posing in a studio setting against a neutral grey seamless background. He wears a structured brown jacket over a textured sweater, pleated trousers, and casual shoes, holding a matching leather bag. The lighting is clean and directional, accentuating the clean lines and tailoring of the garments. Bold white BOSS typography is overlaid across the central portion of the frame. The campaign was captured by photographer Stas Komarovski with fashion styling by Jim Moore.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Camel (60%)
Off-White (30%)

Background

Grey Seamless

Context

Advertising Campaign